About Us

Our mission is to reduce healthcare costs for self-funded employers through superior analytics and results-oriented solutions.

SmartLight Analytics combines proprietary models and insider experience to consistently reduce wasteful spend in your employee health plan. The SmartLight team is uniquely qualified to work alongside your claims administrator to resolve issues within the claims approval process. To better serve the self-funded employer, we created a product that is driven by your specific employee health population. We let your data tell us where to look to reduce your spend. These proven methods consistently reduce health spend by 3-5% for our customers.

Asha George - CEO and Co-founder

SmartLight Analytics CEO and Co-founder Asha George is passionate about making a meaningful impact on the rising cost of healthcare. Her 17 years of experience in healthcare data analysis along with her academic background in epidemiology and biostatistics provides a knowledge base to expertly interpret statistical and clinical data. Her team of healthcare industry professionals has developed innovative and effective solutions to decrease employer healthcare spending waste.

With SmartLight Analytics, LLC, George pointedly aims to significantly reduce costs for self-funded employers. SmartLight Analytics uses advanced analytics and evidence-based data along with clinical and claims expertise developed over decades of experience to deliver the most effective cost-reduction solution on the market, customized to the unique employee population of each business. She and her team step into the increasingly complex world of healthcare insurance and provide clarity, integrity and expertise.

Prior to launching SmartLight Analytics in 2016, George worked as an independent statistical consultant for multiple healthcare IT companies and directed the Statistical Analytics team at Emdeon, developing and implementing a predictive analytics product for Payment Integrity using prepay claims data. Prior to that, she managed data intelligence for HCSC (Blue Cross Blue Shield of TX/IL/OK/NM).

George holds a master's degree in Biostatistics/Epidemiology from the University of Texas Health Science Center at Houston; a graduate certificate in Statistics and Economic Data Analysis from the University of Texas, Dallas.

She lives in Dallas, Texas with her husband and two children.

Dr. Franklin Baumann - CMO and Co-founder

Dr. Franklin Baumann brings a wealth of medical and industry experience to SmartLight Analytics as co-founder and chief medical officer.

For more than eleven years, Dr. Baumann served as a medical director for, United Healthcare, one of the largest insurance carriers in the country where he acted as a Care Guidelines Specialist (Utilization Management) as well as an MD expert in post-service pre-payment claim reviews. He also served as the CMO of Emdeon (now Change Healthcare) overseeing all clinical activities of the medical fraud and abuse Special Investigations Unit. Additionally, Dr. Baumann spent several years in practice as a surgeon performing general, vascular, thoracic, and trauma surgery in the Chicagoland area. He has worked directly with patients and review boards seeing both sides of what it means to be responsible for the care and well-being of a sick individual as well as the system delivering that care. Dr. Baumann completed his general surgery residency at Rush Presbyterian-St. Luke’s Medical Center in Chicago earning the Senior Surgery Resident Trauma Award at Cook County Hospital and the Junior Surgery Resident Top Teaching Award. Before completing medical school at Rush Medical College he earned an MS in medical physics from Rush Graduate College and a BS in physics from Illinois Institute of Technology.

Dr. Baumann is the founder and CEO of AppriseMD. He lives in Illinois with his wife and four children.

SmartLight Analytics Advisory Board

Ernie Cote, Advisory Chair

B2B Technology Chief Executive Officer Ernie Cote serves as the SmartLight Analytics Advisory Chair helping guide the company and its mission.

Mr. Cote has broad leadership experience in B2B technology companies including serving as CEO for Vertical Nerve, guiding the company from a regional digital agency to a nationally recognized digital analytics firm recognized by Google as Premium Analytics Partner and Reseller. After navigating a successful sale of the company to A.H. Belo Corporation (NYSE: AHC), he was recruited to lead Chemical Info, a subscription-based provider of supply chain data to the chemical and pharmaceutical industry. During his tenure, the company experienced growth in new sales, renewal sales, cash flow and EBITDA margins.

Mr. Cote lectures at Baylor University School of Business, is a Vistage’s CEO Peer Advisory, a mentor at tech incubator Tech Wildcatters, and serves on the National Board of The Admin Awards honoring administrative assistants.  Ernie is a recipient of the Better Business Bureau’s Torch Award for Business Ethics. 


Mike Adams - Strategic Advisor

Mike Adams is recognized as an industry expert and disruptor in the area of employer-sponsored healthcare. He is the Vice President, Benefits & HR systems at Dean Foods, a Fortune 250 company with 16,000 employees in 43 states, and a member of the SmartLight advisory board.

At Dean Foods since 2013, he is responsible for Corporate Benefits (health & welfare, qualified & non-qualified retirement), Leave Administration and HR Information Systems. He leads employers’ efforts as they transform healthcare to be evidence-based, high quality, efficient, transparent and sustainable while delivering significant value and better outcomes to the most diverse employee populations.  Prior to Dean Foods, Adams was Director of the Global Human Resource Solutions Practice at PwC in the Texas market.

He has served in the HR field over 30 years and held executive-level HR leadership positions across various industries and business cycles, including technology, healthcare, oil field services, banking and business services. He serves on the board of directors for the Dallas/Fort Worth Business Group on Health and is a trustee for a large multi-employer health & welfare and pension fund.  


Arvind Sarin, Strategic Advisor

Copper Mobile Co-founder, President and Executive Chairman Arvind Sarin is the strategic advisor for SmartLight Analytics. His experience leading an enterprise-centric mobile development firm that helps companies solve their business challenges with cutting-edge mobile solutions brings a valuable partnership to SmartLight’s co-founders.  Mr. Sarin consults regularly with executive leadership from his worldwide customers – including SiriusXM, Westinghouse, VISA, Verizon, US Army, CISCO, eBay, Electric, Ciena, Texas Health Resources -- to help create their mobile roadmap and strategy.

Prior to starting Copper Mobile, he ran the mobile division for a Dallas-Chennai based software-outsourcing company and spent three years prior at Fujitsu Network Communications in software development.


Vispi N. Jilla, Principal Advisor

Vispi Jilla is the founder and CEO of an independent consulting & advisory firm serving companies in the energy space.  Mr. Jilla serves as principal advisor to SmartLight Analytics using his more than 20 years of financial management, operations and strategic consulting experience to help guide the company as it grows.

Mr. Jilla has worked in senior finance and operations roles in energy space.  Most recently, Mr. Jilla served as the SVP Finance and CFO at a crude oil marketing and trading firm, Jamex Marketing, LLC.  Prior to that he was the SVP Finance and CFO at Bridger Logistics, LLC, a private equity-backed crude logistics company which was sold to a publicly traded Master Limited Partnership in 2015.  He also served as director of economics and planning at Alon USA Energy, Inc., where he oversaw corporate finance activities, mergers and acquisitions. He also served as management and turnaround consultant for KPMG Consulting, Alix Partners and Mesirow Financial.


Anish Jose - Pharmacy Consultant

Anish Jose, Doctor of Pharmacy and Board Certified Pharmacotherapy Specialist, works closely with the SmartLight Analytics team as its pharmacy consultant providing expertise on issues related to medication and pharmacy claims issues.

Dr. Jose is the manager of pharmacy operations for Medical City Arlington Hospital, a 432-bed Level II trauma hospital, and two freestanding full-service emergency rooms, Medical City ER Grand Prairie and Medical City ER Red Oak. His experience in inpatient pharmacy, regulatory requirements, pharmacy operations, clinical services and formulary review and management bring a significant level of expertise to the SmartLight review process.

Not only is he an expert in pharmaceuticals and interpretation of medical orders, he understands compliance with regulatory requirements and monitors drug therapy regimens for contraindications and appropriateness of drug and dose. He provides clinical consultation and clarification to practitioners in his clinical work and applies that practice to data review in the SmartLight analytic reviews.

Dr. Jose has served as a clinical pharmacist at Texas Health Harris Methodist Hospital and Baylor University Medical Center. He earned his Doctor of Pharmacy from St. Louis College of Pharmacy and an MBA with concentration in healthcare management/administration from West Texas A&M University College of Business.